Munich-Riem On Tuesday, August 4, 2026, the second part of the "Future Workshop 2.0 LV" series, organized by the Bavarian Horse Breeders Association took place. Despite the mid-summer heat, the roughly 30 participants were highly motivated to engage in discussions regarding marketing, public relations, and events. Some attendees had participated in the first round in June while others were new to the process. The areas of marketing and public relations were addressed separately by two groups each; this approach allowed these extensive topics to be tackled in a targeted manner from diverse perspectives and with varying areas of focus. Cross-breed collaboration was once again a central theme of the evening—a goal successfully achieved and reflected in the final results presented. Participants delved deeper into ideas from the first workshop while simultaneously developing entirely new approaches. As before, the presentations were followed by an opportunity for group discussion. Particularly noteworthy was the great enthusiasm and enjoyment shown by participants across all breed groups as they actively contributed to the further development of "their breeding association." "You can practically feel the positive energy and the fun the workshop participants are having at this event," said Tobias Galmbacher, Chairman Bavarian Horse Breeders Association. The planned third part of the workshop series will focus on exploring specific sub-areas in greater depth and fleshing out the developed ideas for implementation.
Bavarian Horse Breeders Association